MY SKILLS INCLUDE
Turning dense, technical web content into
accessible copy that anyone can understandOverhauling website content if it needs new life
Building sites in Wordpress and Drupal
Helping clients reorganize and maintain their sites
Writing for online and print publications
Copyediting
Research services
OWNER
PENDANE CREATIVE — 2013-Present
I help clients develop, streamline and refresh their web structure and content in WordPress and Drupal. I also offer editorial, research and writing services.
Content Producer
Web Services, Dartmouth College — 2020-present
Building on the work I did for Dartmouth’s academic and administrative sites from 2015-2017, I’m assisting with the current round of migrations as the college upgrades all of its sites.
WEB EDITOR
MONTGOMERY FELLOWS PROGRAM, DARTMOUTH COLLEGE — 2019-PRESENT
I assist the Montgomery Program with all of its website tasks.
WEB EDITOR/CONTENT STRATEGIST
ADVANCEMENT OFFICE, DARTMOUTH COLLEGE — 2018-PRESENT
I support Advancement Communications by keeping content current on its alumni development websites.
volunteer Editor, consultant
THE NINETY-NINES ORGANIZATION OF WOMEN PILOTS — 2020-2021
I assisted in copyediting the Ninety-Nines’ bimonthly magazine and worked with them on an upcoming website redesign.
WEB DEVELOPMENT SPECIALIST
OVIS, DARTMOUTH COLLEGE — 2018
The Office of Visa and Immigration Services hired me to analyze their existing website, propose a new IA, edit their existing content, and provide guidelines for their site going forward.
Webmaster
Society of Creative Anachronism — 2018-2024
I created a new website for the SCA’s Shire of Panther Vale, writing all new content and keeping the site current, interesting and helpful, especially for new members.
ASSOCIATE WEB CONTENT DEVELOPER AND PRODUCER
DARTMOUTH COLLEGE — 2015-2017
As the migration producer for Dartmouth College, I brought older academic and administrative sites into Dartmouth’s new Drupal platform. My team and I analyzed a site’s metrics and content, proposed changes to improve the site’s user experience, created a new site, edited the content based on the target audience, and ran extensive technical and grammatical QA on all content.
volunteer Editor
Thetford Neighborhood News — 2014-2019
The print and online Neighborhood News filled the local news gap for those who had no access to regular posts on the town listserv, and highlighted important announcements by local organizations, schools, libraries, town offices and residents. It was posted monthly in approximately two dozen locations around town and was written by Thetford residents.
SOCIAL MEDIA SPECIALIST
DARTMOUTH-HITCHCOCK HEALTH SYSTEM — 2012-2013
I handled social media for the Dartmouth-Hitchcock health system, managing external communities such as Facebook, Twitter, Pinterest and YouTube, formulating strategy, and educating employees. I helped launch Dartmouth-Hitchcock's social media presence, and was its first Social Media Specialist.
I started a column called "The Feed" on our internal news site, focusing on how the merging of social media and health care affects employees, patients and caretakers alike. The articles were consistently among the most popular stories on the site.
WEB CONTENT PRODUCER
DARTMOUTH HITCHCOCK HEALTH SYSTEM — 2006-2012
For six years, I migrated, wrote and edited content for Dartmouth-Hitchcock's employee and patient websites, consulted with stakeholders and helped them see projects through to completion, assisted in the conception and creation of new sites, and worked closely with clinicians, administrators and peers in the field.
DIRECT MARKETING & ADVERTISING ASSOCIATE
DARTMOUTH COLLEGE — 2004-2006
At the University Press of New England (now distributed by the University of Chicago Press), I designed and produced all seasonal catalogues, topical brochures and print advertising. I also oversaw all email marketing for thousands of subscribers, and built databases for the press.
MEDIA COORDINATOR
NATIONAL TRUST FOR HISTORIC PRESERVATION — 1999-2001
I wrote for the Department of Communications at the National Trust, pitched stories to local, regional and national news media, worked on annual campaigns such as the 11 Most Endangered Historic Sites list, helped develop early iterations of the Trust's website, and wrote several stories for Preservation (the magazine of the National Trust) and Preservation Online.
REPORTER-INTERN
THE DENVER POST — 1998
Reporting for the Denver Post, I covered breaking news and wrote both short-deadline daily stories and longer features.
Publications
AUTHOR
THETFORD
ARCADIA PUBLISHING (2015)
My history of Thetford, Vermont was part of Arcadia’s popular Images of America series. It involved months of doing research, writing content and scanning hundreds of photos, then shepherding the manuscript through the publication process.
CONTRIBUTING AUTHOR
Bringing the Social Media Revolution to Health Care
Mayo Clinic center for social media (2012)
My essay for this collection, Building Relationships on YouTube, examines how I, as a community manager, had a great deal of patient interaction despite my non-clinical role, and stresses the importance of empathy with the patient experience.
Education
University of Colorado at Boulder
Bachelor of Science, Journalism; Minor: Space Science
Golden Key Honor Society, Mortar Board Honor Society
Affiliations & Other Interesting Bits
Former member, Mayo Clinic Social Media Network External Advisory Board
Former trustee, Thetford Historical Society
Licensed private pilot; member, The Ninety-Nines